Marissa Johnson Editing

Today we have been editing our advert and is our deadline to do so. We had edited the previous week however Sherri was the one with the edited footage from the previous week so me and Nathan had to start again luckily it was placed on the C drive and I had the clips on my pen drive. We had to start the skeleton edit again and just put it all nicely back together. A skeleton edit is just inserting the selection footage wanted into the advert sequence using the mark in and mark out keys to select the parts.
Me and Nathan then made all the freaky looking scenes to black and white by using the effect tab and selecting the black and white option and dragging it onto the clips we wanted to have that effect. Once doing that we edited in some dip to white before every scene started for the effect of lighting or the sudden change of location/shot. We included once of the dip to whites just before Sherri changed to looking happy drinking the product so that the clips didn't just go from black and white straight to color because it would of looked odd. We did this by using the effect tab and using the video transitions.

We then included another transition which was dip to black at the end so that the advert faded out into the poster for our product at the ending clip.

We then hit enter and rendered all files and then started with adding our audio. We placed in the first audio selection some spooky ambience music just to get the effect of looking like we were filming in a haunted mansion. We then included lightning just for another dark freaky effect on the audio. I then inserted a sound effect of a squeaky door opening when Sherri opened the door in the advert. In the last audio I placed a footsteps audio but it was out of sync but it made it sound like there was a mysterious dripping tap somewhere making a non diegetic sound input in the advert. Once Sherri was transforming we placed the song 'Paradise' in to make it look like a happy effect and when placing the song onto the audio it made the advert seem quite humorous as it amused me and Nathan with how the song just randomly comes into the advert zooming into the product.
We then exported the footage into a widescreen and normal and then saved it to Marissa's hardrive.

We had then finished and it was uploaded to YouTube.
 https://www.youtube.com/watch?v=H0CDeS5spVI